I've run end‑to‑end branding campaigns — creating content, managing social platforms, analyzing performance, and optimizing in real time to improve engagement by 15%. I've led teams of 50+ volunteers at the Eastern Economic Forum, managed media relations for 100+ journalists at the Children of Asia Games, and built communication strategies that increased media coverage by 20%. I hold Google certifications in Digital Marketing and Project Management, plus a Meta certificate in Marketing Analytics. I speak English (C1), Russian, and Korean. I don't just post — I track what works, kill what doesn't, and scale what performs.

The medical center launch campaign highlights my ability to execute across a fully integrated ecosystem of Instagram, Telegram, OOH and print, SEO optimization, mass media, and digital ads — creating a seamless and data-driven marketing engine for a new location of an existing medical company. The focus is on real-time KPI analysis, cross-channel consistency, and measurable audience growth, transforming low initial awareness into dominant local market presence through clean execution and well-structured campaign coordination.

What worked: A multi-channel omnichannel strategy with clear channel distribution: Instagram at 28 percent of total reach, Telegram at 18 percent, OOH and print at 22 percent, SEO at 12 percent, mass media and digital ads at 20 percent — all carrying one unified message with trackable elements including QR codes and UTM parameters.

How I achieved those results: I was brought in to launch a new medical center location for an existing healthcare company. From zero local recognition, I built a fully integrated campaign. I launched real-time KPI tracking for awareness, brand presence, activation rate, customer acquisition cost, and conversion rate. I reallocated budget daily across 7 channels based on performance data, shifting spend from underperforming channels to Instagram and OOH which showed the strongest lift. I ensured cross-channel creative consistency — same headline "Your health. Our priority," same visual style, same offer across all platforms. I created a dedicated landing page with QR codes for OOH and print, and UTMs for digital channels to track attribution. I monitored week-over-week growth: week 1 awareness at 6 percent, week 2 at 12 percent, week 3 at 28 percent, week 4 at 45 percent, week 5 at 59 percent, week 6 at 68 percent, week 7 at 72 percent, week 8 launch week at 74 percent. When Telegram underperformed in week 3, I shifted budget to Instagram Stories and saw an immediate 12 percent engagement lift. When print ads showed lower-than-expected CPM, I reduced print spend and increased OOH placements near the medical center location.

Why it worked: The campaign prioritized clarity over complexity. Every channel had a clear role in the patient journey: Instagram and Telegram for awareness and engagement, OOH and print for local reach, SEO for search discovery, mass media for broad trust signaling, digital ads for retargeting. Unified messaging meant patients saw the same headline, same offer, same brand voice whether they were on Instagram, walking past a billboard, or reading a magazine. Real-time budget reallocation meant dollars always moved to what was working. Awareness grew from 6 percent to 74 percent. Brand presence lifted from 30 percent to 86 percent. Activation rate improved from 24 percent to 80 percent. Open house attendance hit 512 people against a goal of 200. All within a single 8-week campaign cycle for the new location launch.

Client name and images are protected by NDA. The results are real. The names are changed. For portfolio use only.

The Civic Engagement Campaign design reflects the brand's commitment to participatory culture — reaching general populations through mass media, social media, non-digital ads, digital ads, SEO, email marketing, and large-scale events. The concept is built around clean infographics, short-form video explainers, interactive stories, and a dedicated polling location finder tool, creating an accessible and visually unified omnichannel ecosystem. Offline efforts included fully booked events and forums attracting 5,000–10,000 attendees per session, transforming passive awareness into large-scale measurable action.

What worked: A multi-channel omnichannel strategy spanning mass media, social platforms, digital and non-digital advertising, SEO, email marketing, and live events — all carrying one unified message.

How I achieved those results: I built a user-first campaign designed to reduce friction at every touchpoint. I created deadline countdowns across Instagram, Telegram, and TikTok. I designed myth vs fact carousels to address common questions. I distributed friction-reducing FAQs across email and social platforms. I managed fully booked live events and forums attracting 5,000 to 10,000 attendees per session. I placed non-digital ads in magazines and OOH to reach offline audiences. I tracked awareness, presence, turnout, and event attendance in real time, shifting tactics based on performance data.

Why it worked: The campaign turned passive scrolling into active participation. By meeting people where they already were — online and offline — and reducing every possible barrier to action, expected turnout of 30 percent became actual turnout of 67 percent. Awareness grew from 6 percent to 74 percent. Brand presence from 30 percent to 86 percent. And events sold out completely.

Client name and images are protected by NDA. The results are real. The names are changed. For portfolio use only.

I help businesses and personal brands look professional and modern in the digital space. My projects combine visual aesthetics, clear structure, and an intuitive user experience. My main areas of expertise are web design, website development on Tilda, and brand identity design. Every project is created with a focus on uniqueness and effectiveness.